JHTA promotes the interests of its members with government and its agencies, with other elements of the private sector and with international organizations. Through its association and representation on the Boards of Directors of the Jamaica Tourist Board (JTB) and the Tourism Product Development Company (TPDCo) it ensures a strong voice for its membership in the development and marketing of Jamaica’s tourism. The JHTA is a major member of the Private Sector Organization of Jamaica. Its participation ensures a leading role for the private sector’s interests in the policies and programmes of the PSOJ.
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